Christina Petsiou is a graphic designer and illustrator based in Athens, whose work blends geometric precision with vibrant, expressive colour. With experience spanning branding, animation, and illustration, she has carved out a flexible career that moves between freelance projects and motion design. Her journey reflects a deep-rooted drive to create, one that has guided her through both collaborative studio environments and independent practice.

In this interview, Christina shares insights into her creative process, the importance of research in developing original work, and how her background in logo design continues to shape her illustration style. She also offers a thoughtful perspective on the evolving role of technology in the creative industries, highlighting both its potential and its challenges, while championing the enduring value of human-made art.

Where are you based now and who do you work for?

I’m based in Athens, Greece and I work as a motion designer (contract) for a professional training organization but I’m always open to taking on other projects if something interesting comes up!

What is your personal background and what role did it play in your career?

I have worked both as a member of a creative team and as a freelance designer. I’ve been involved in a variety of projects, including corporate identity and logo design, website design, animation, and illustration. Right now, I feel that freelancing suits me best, as it allows me to set my own rules and gives me flexibility.

If you weren’t in your current industry, what would you be doing?

I can’t really think of anything else, I have a strong need to create! But maybe something that has to do with the environment and nature.

Can you explain your creative process? What makes it unique?

Whatever the project I work on, logo design or illustrations I always start with research. Basically, to explore what already exists to find inspiration and to make sure I don’t create something too similar. That’s an important step in developing work that is fresh and unique.

How would you describe your style?

My background in logo design has strongly influenced my illustration style. I tend to work with geometric shapes and vibrant colours.

Which individuals do you gain inspiration from? Do you have any heroes in the industry?

I must say that I really love the work of Owen Davey. I remember watching his illustrations from his “About Animal” series and started thinking that I wanted to start illustrating again! His style has had a strong influence on my work, especially since I also love drawing animals.

What tips would you give to aspiring creatives looking for work?

Take every opportunity that comes your way because you never know where it might lead you. Even if a role isn’t highly creative, it’s important to enter the industry and meet people. These encounters usually work very well for you to find your next better position and salary.

What tips would you give to other professionals to get more clients?

Showcase your work on every platform there is available. Potential clients can approach you from different sides. Building strong relationships with clients is equally important. Positive collaborations often lead to repeat work.

What kind of tools/kit/software could you not do without?

I work a lot with Adobe illustrator and the usual pencil-notebook for sketching ideas, before I move to final designs.

What’s your secret to staying inspired and motivated?

I guess that would be other creatives. I get inspired by their passion for what they do and their stories. I have to say I’m so impressed by the community of creatives that exist in the UK and the support systems available, such as professional associations for illustrators. I wish there was something similar in Greece.

What’s the work achievement you’re most proud of?

One of my proudest achievements is winning an award as part of a creative duo with my sister, who is an architect. We designed cultural products for Greek museums as part of a competition organised by the Greek Archaeological Receipts Fund, and our work was selected among ten winners.

As someone with experience in the industry, what trends do you foresee shaping the future of creativity?

I hope the burst of AI generated images I see around will fall off eventually, they are aesthetically quite ugly. This is something I don’t want to see developing in the future. I don’t know about the trends, but I think creatives may start producing more work using traditional media rather than digital tools. Some might even change direction and become painters or pottery artists. I believe people would value art more if it were created by humans rather than by AI.

What do you think sets apart truly exceptional creatives from the rest of the pack?

I would say their distinctive style. Those who have developed a unique visual language through consistent practice and dedication, making their work instantly recognisable.

How do you think technology has influenced the creative industries and how have you adapted to these changes?

With the AI onslaught, creatives are vulnerable now more than ever, but it can also be a useful tool. Personally, I use AI to write the expressions in After Effects and make more complex animations and to achieve smoother motion. So, it has helped in a way to broaden my skills in other sectors like motion design.

What is the one thing that you would change about the industry?

I believe the industry needs stronger protections for creators, especially regarding generative AI platforms that use original work without permission or compensation. Meaningful regulation is essential.

Any websites, books or resources you would recommend?

I would recommend the book The Illustrator’s Guide by James Hughes, which offers valuable insights into the industry and practical advice for finding clients. I’d also suggest The Illustrator’s Guide YouTube channel.