ABOUT

Part of a major campaign to position Bank of Scotland as your go to ‘down to earth’ bank. Trying to make the campaign as fun and as engaging as possible I created a flow chart style interactive game which could be played on both mobile and desktop.

Similar to the flow charts you see in magazines, I created a digital version, each question has the option of answering yes or no, each giving the user a different route and therefore a different personality outcome.
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I worked closely with commissioning editors to ensure this was engaging and was appropriate for the target audience. Using my own illustrations to create the feeling of playfulness, I also worked closely with the developers to ensure the flow chart actually felt and animated like a flow chart each time a question was answered.