ABOUT

The ad creative was part of a major campaign which was about ‘the best of bizarre blighty’. The aim of the creative was to get viewers to click on it which would take them to an alternative ODI cricket match report.

The concept behind the ad creatives were about taking a different view from the boundary. The scene featured a cricket pitch but not your ordinary cricket pitch. It featured some quirky characters that were loosely related to cricket and cricket terms in a fun and humorous way. Some examples were: a cow shot (a cow), tea (ladies having afternoon tea), daisy cutter (daisies dotted around), captain (captain of a ship), rabbit – which is a term for a particular bad batsman (a rabbit). I chose an illustrator with a style that I felt would work well with the concept to create the scene that I envisaged.

Illustration credit: Kerry Hyndman