ABOUT

Coffee has gotten way too serious. You only need to go into a coffee shop and realise that the person in front of you has just ordered a skinny soya latte with extra whipped cream, chocolate sprinkles at 120 degrees (that was actually a drink order by the way!!) The idea for this project was to convey the need to put the fun back into coffee.

The ads would appeal towards 'entertaining hosts' women aged 35-55, but also appeal more broadly to adults aged 18-55.
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Keeping the Tassimo pods as the main theme, I came up with the concept of using images of the pods within fun scenarios - literally putting the fun back into coffee. This was for a pitch which unfortunately I didn't win, but I loved it anyway even if I do say so myself!