ABOUT

This was part of a large scale campaign which included 50+ articles hosted on the Telegraph site, including quizzes, videos as well as adverts.

One of the most exciting parts of the campaign was creating the adverts, the aim being to drive people to the videos. These animated videos were based on funny real-life AA patrol stories - to showcase that what ever happens AA are always on hand to help. As Dom Joly being the voice over, I wanted to keep the theme fun and engaging. I commissioned an illustrator that I felt would replicate the humour shown in the videos.

The idea of using a warning sign on the animated rich media ads went well with the theme of motoring as well as trying to entice users to click.
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Illustration credit: James Wignall