ABOUT

Transition is a new festival held over two nights. The first 2016 festival encompassed elements of light and sound, focused in three areas of the cultural quarter of Bury Town Centre. The programme included, live music, sound sculptures, interactive spaces, storytelling, workshops and large format projections.

The brief for the new identity was to move the existing Bury Light Night brand into a narrower, youth focussed position.

The styling leans heavily on fluid geometric shapes, loosely representing city centre architecture with bold slashes of colour hinting at a more polarised programme of events for 2016. Cool grey transitions reinforce the move to a greater urban emphasis.

Print materials extended to posters and banners of varying size and format for local marketing purposes, alongside an 8pp A5 map fold leaflet to navigate the event itself - a lighter weight approach then previous full brochures for Bury Light Night events, reflecting the turnaround time for curating the event as well as it's new direction.

A simple yet responsive and bespoke WordPress site was developed to support advanced promotion as well as mobile, physical navigation of the events over the weekend.