Prosper Recruitment is a Norwich based hospitality recruitment agency serving Norfolk, Suffolk and Cambridgeshire. They approached Creative Giant to help with their new branding, logo and website design. The visual identity needed to shake things up, our research showed us how cliched the current market presents itself, Prosper wanted to stand out amongst this busy visual noise and deliver a forward thinking approach to their offering.
We looked at the behaviour of their customers which gave us an insight into their expectations. Clients want a service they can trust to deliver the staff they need, they need to access this easily and quickly. Candidates want a recruiter to be pro-active, find them relevant work as fast as possible and offer regular updates and leads along with advice and tips on how to land the perfect role. Both types of customer expect to be looked after in a professional manner.
This insight fed into our audience first strategy which pushes the boundaries of how recruitment agencies are perceived. We challenged the tired cliches with a vibrant lifestyle approach to the new brand, offering the results led aspirations that resonate with clients and candidates when they’re looking for what a recruiter can offer.
Carefully considered imagery depicts the positive results a new job can offer to the candidate while instilling trust in the client through a more approachable and reactive service as a recruiter. These values are expressed throughout the new website, supported with a colour palette and design which further captures the essence of the offering. The logo is inspired by the idea of discovering new talent, new work, new futures, something which clients and candidates require. The ‘P’ icon works as a map pin of sorts and can be used alongside evocative copy that plays on the idea of finding the best results for everyone. The new brand has also been applied across the new office, all signage, stationery and social media.