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Brainchild of Creative Giant’s Rob Wilkes, and Rafiq Turnbull from MainSource, the effective social media campaign #AngliaSquareNotLeicesterSquare successfully brought the premiere of the Alan Partridge movie, Alpha Papa to Norwich.

The Facebook page for the campaign notched up close to 8000 likes at the height of the campaign, and had a total reach of 168,000.

Twitter also played a big part, with around 1,300 followers it was certainly a route for celeb engagement and sharing of breaking news.

Various campaign stunts were carried out, from Dan shouting competitions to win premiere tickets, to a flash mob performance outside HMV with Laura Morrell performing her Partridge State of Mind song live.

The Norwich premiere hit national news headlines across press, web, television and radio, everyone from Sky News, BBC, ITV, The Guardian, The Independent, NME, The Drum, EDP, Digital Spy and The Metro. Norwich continues to benefit organically from fantastic PR with some great coverage in The Guardian and Independent post premiere. The film itself has topped the UK box office too!