ABOUT

he new online game for Red Bull Soapbox, developed in collaboration with Kastner & Partners, Red Bull’s original illustration agency. The game challenges players to complete a lap in under 35 seconds, to access the application form to apply to part of the main event held in their country.

The game is integrated into the global event website for each country, each with their own management system, allowing each region to localise to their preferred language and manage all event entrants. To date, we have rolled out the campaign across the USA, Italy, Germany, Ireland, Portugal and South Africa, with many more scheduled over the next 12 months.