When the Motown team contacted us to help reposition the Motown label for a new generation we knew we had one of our most challenging briefs to date. Many months of of research and ideas ensued. The result is a style that still contains a strong essence of the iconic brand and history, neatly blended with a contemporary and clean style developed around the core elements of the iconic Motown logo.
Once this was in place the next phase of the project was to produce a website, and as we are talking about ‘Motown Records’ this was no ordinary website. Our ambition was to harness the power of the very latest audio and video streaming technologies, to create the most most comprehensive, yet clear presentation of the record labels new roster of talent. The website has recently been awarded a ‘notable mention’ by the AWAwards.
New Artists, New Look and the dawn of a New Era for one of the worlds most important record labels.
Dave StansbieCreative Director
The Creative Corporation