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A Gold Lion for Change went to AMV BBDO for its groundbreaking ‘Viva La Vulva’ campaign. After destigmatising period blood in advertising, Bodyform's sister brand Libresse unveiled an ad featuring a colorful chorus of singing and dancing vulvas. 'Viva La Vulva' is a joyous and bold ode to the female anatomy that seeks to fight against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals. Libresse (known as Essity FemCare brand in the Nordics, and Bodyform in the UK) ran the campaign in Sweden and Denmark to promote its new intimate range of washers, liners and wipes. The three-minute ad shows a plethora of vulvas ‘lip syncing’ to Take Yo Praise by Camille Yarbrough. The line-up includes a conch shell, a leaf, origami, fruit and a woman in full vulva costume. Released in Scandinavia and the UK, the campaign immediately received praise around the world, from the US to India. With £0 media support, the brand video garnered more than 5m organic views in under two weeks. A Silver Lion was won by Skoda and Fallon London for the ‘Tour des Femmes' campaign, showing the gender gap at the Tour de France, where women aren’t allowed to compete.