ABOUT

In a world where everything has become dominated by 'cool', Grace Jones, eternal icon of cool, partnered with Barclaycard to ask, "why does everything need to be cool these days?" The spot sees Grace take the world to task for its obsession with cool music, cool food, cool pets and yes, even cool armpits! Grace articulates the simple truth that cool is often overrated, especially when it comes to payments. And like Grace, we'd all be better off if we prioritised protection, rewards and building our credit score over how cool our payments provider is. That’s where Barclaycard comes in.