ABOUT

The historic tennis Championships at Wimbledon are world-renowned. To Wimbledon, the hallowed turf of Centre Court is more treasured and cherished than even the Crown Jewels are to The Queen. So when the keys to Centre Court landed in the wing of Sipsmith’s rather dapper brand ambassador, Mr Swan, his task of announcing the gin brand’s new partnership with the Championships was never going to go to plan. In the film, in typical ‘Swan-style’, he mistakenly announces Wimbledon to be the ‘Official Tennis of Sipsmith Gin’, rather than the other way around. It’s not long before things snowball and Mr Swan gets more and more carried away. From the grass, to the ball machines, to the lawnmowers, to the tournament's pigeon-scaring hawk, he’s claiming everything Wimbledon-y to be now Officially Sipsmith’s. The campaign came to life across multiple channels, from Official Keep Off The Grass Signs, to Official Tournament Programmes with Official Pull-Out Souvenir Posters, to the Official Merch Store selling balls, brollies and grass cuttings (all sold out in seconds). And to top it all off, an Official Statue of Mr Swan was erected outside Centre Court. Game, set, match, Swan.