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Featured in 209 pieces of editorial and social coverage, which reached over 310 million audiences, The Green Planet AR Experience, powered by EE 5G, was a ground-breaking experience that brought augmented reality, the natural world and a positive ecological message to 10,000 members of the public, aged 7 to 77, over a month-long, free event. Located in a Grade I listed property at 55 Regent Street, London, audiences were led by a hologram of Sir David Attenborough through six stunning biomes, interacting with digital plants and animals to learn how we can affect positive change in our world today.