ABOUT

The challenge was to reposition and refresh the identity and packaging for global seed specialist Seedsman Genetics. As both curators and creators of seed strains, Here Design helped articulate their mission into creative vision - To Cultivate the Spirit of Cannabis Globally. The Cannabis category has deep counter-cultural roots, but is quickly becoming more professional and scientific. The work sought to balance these elements; creating an underlying technical identity and packaging system, overlaid with over 50 unique stickers which play on the counter-cultural origins and names of each strain. An identity balancing technical expertise with subversive flair.