ABOUT

In Refugee Week, Uncommon launched a new home fragrance range: Scents of Belonging, with 100% of profits supporting Choose Love to help those fleeing war, persecution and climate change. The candles were inspired by a rooftop in Mashhad, a garden in Imo State and a kitchen in Damascus designed to reflect each home location using complementary pastel colours and geographical coordinates. The project was supported by a print suite featuring the scents descriptions and the candle itself, running in The Guardian. The launch also included an in-store window display takeover at Earl of East’s flagship store in Coal Drops Yard.