ABOUT

The Creative idea behind the work achieved in this highly entertaining commercial for Samsung Exynos was to develop a stylish look and feel that epitomises the world of gaming but still has an anchor in the world of the cinematic. The colour needed to help the narrative and carry the viewer to the two different worlds. One world, muted and dusty, the other vibrant and colourful. Both being used to represent and emphasise the difference to gaming that the Exynos technology would have for the hard-core gamers.