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"‘Stay Well Pharmacy’ is a new campaign from NHS England which encourages people, especially parents and carers of children under the age of five, to visit their local pharmacy team first for clinical advice for minor health concerns such as sore throats, coughs, colds, upset stomach and teething.
The key message of the campaign is that community pharmacists and pharmacy technicians are qualified healthcare professionals who are the right people to see if you need clinical advice or over the counter medicines to help safely manage a wide range of minor health concerns.
We’re asking primary care health professionals to support the campaign by using the campaign resources and highlighting to the public that pharmacists are trained in managing minor illness, can assess symptoms and recommend the best course of treatment or simply provide reassurance."