ABOUT

The Migration Museum wanted to shine a light on the positive impact of immigration on society. Tapping into football mania around the Euros, we placed the subject at the heart of the national conversation with story-led and real-time posts showing what England’s starting-line ups and final scores would look like without players with parents or grandparents born overseas. It achieved over 4 million organic impressions on social media. The campaign was supported by a series of “Where the Starters Started” street fly-posters which highlighted the backgrounds of key England players, appearing over night in areas where players grew up.