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In autumn 2021, B&Q launched the third campaign under its 'Build a Life' brand platform, aimed at our homes' interiors. The campaign - Choose Change - was an uplifting invitation for people to improve their lives by transforming their homes. The campaign launch film, 'Later Means Never', tackles the inertia that comes between us and the Change we want to see. The heartwarming stop-motion tale shows the power we all have once we decide to change things - and invites us all to use that power. Later means never ran across print, television, out of home, social and digital.