ABOUT

"In partnership with Single Homeless Project, we launched ‘Invisible Coffee Company’ to support the homeless in London.

Our brand draws on overpriced coffee culture, designed to lure customers in and part with their money for a worthier cause.

Londoners happily spend over £3 on coffee, while the homeless sleep rough only metres away feeling unrecognised, invisible.

Our branded Tuk-tuk sold invisible lattes, americanos, espressos and online we sold t-shirts, tote bags, reusable cups and invisible coffee beans.

Results:
- 105% increase on SHP website sessions
- 211.41% increase in new website visits
- All money raised provided essentials and medicines"

AWARDS

Creative Circle Award - Bronze

MADEIT CREDITS

  • Single Homeless ProjectClient

Who pooled - Invisible Coffee