ABOUT
"In partnership with Single Homeless Project, we launched ‘Invisible Coffee Company’ to support the homeless in London.
Our brand draws on overpriced coffee culture, designed to lure customers in and part with their money for a worthier cause.
Londoners happily spend over £3 on coffee, while the homeless sleep rough only metres away feeling unrecognised, invisible.
Our branded Tuk-tuk sold invisible lattes, americanos, espressos and online we sold t-shirts, tote bags, reusable cups and invisible coffee beans.
Results:
- 105% increase on SHP website sessions
- 211.41% increase in new website visits
- All money raised provided essentials and medicines"
AWARDS
Creative Circle Award - Bronze
MADEIT CREDITS
-

Single Homeless ProjectClient
-

Crispin Porter & BoguskyAgency -

Dave DayExecutive Creative Director -

Eloise ThompsonAccount Manager -

Gonzalo DelgadoCreative -

Helen JamesManaging Partner -

Manuel DiazCreative -

Oscar FadeliDesigner -

Trudi HarrisHead of PR -

Creative Circle, Creative Foundation & The UK Creative Festival

Back to Invisible Coffee project