ABOUT

"The ‘Imagine’ campaign celebrates the #BreakTheBias theme of this year’s International Women’s Day.

To achieve gender diversity, we need to first confront and question our gender biases.

The campaign invites the viewer to think of someone in a role, e.g. a CEO, a nurse, and then asks gently, 'Is it a man?' / 'Is it a woman?'

The Results:
- Over 4.7 million impressions
- Quarter of a million engagements across social media, comments, shares and reactions
- 10.28% organic engagement rate averaging above the benchmark
-The campaign was picked up by national press including The Sun and The Mirror"