ABOUT

With Soho businesses struggling to bounce back after a series of Covid lockdowns, we worked with the Soho Society, Westminster City Council and Mayor of London on a campaign to unite and energise the area’s prized indie businesses. The brief was to create a brand to remind people of their favourite haunts, quirks, corners and alleys in Soho – and introduce them to others they might not have discovered. Our answer united the neighbourhood under a new brand, GOGOSOHO.