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"HSBC UK has championed internationalism in football, as an extension of its 'We Are Not An Island' campaign, to celebrate the first all English Champions League and Europa League finals.
In January this year, a year on from introducing it's 'Together We Thrive' brand promise and 'Global Citizen' TV campaign HSBC launched its 'We Are Not An Island' campaign.
It comprised of a series of copy-led print executions that celebrated the elements of British life that are indebted to the nation's connections to the wider world.
Versions of the billboards have appeared in major cities across the UK, each featuring local references unique to the UK, such as the formation of Oasis in Manchester.
Continuing on the pro-internationalism message, its latest poster celebrates the diversity of the 'all-English' final."