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‘Change. Accelerated.’ encapsulates Formula E’s vision to accelerate sustainable human progress through the power of electric racing. This strategic message is brought to life in a powerful film, which aims to capture this unique sport’s ability to excite next-generation sports fans by combining exciting on-track action with its role as a catalyst for positive change around the world. The work is captured from the perspective of a Formula E car looking at spectators lining city-centre streets. The film ran across television, digital and social platforms, including broadcasting channels throughout the UK, Germany, the US and other global markets.