ABOUT
Mads Mikkelsen returns for this spot for Carlsberg confessing that “in the UK, Carlsberg has pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of Carlsberg Pilsner, Mads hints at what happened to the person responsible for the old beer... Major Tom were commissioned to write a score to help captivate this forboding scene.
AWARDS
Creative Circle Award - Bronze
MADEIT CREDITS
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CarlsbergClient
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Rupert JordanCreative Director -
750mphSound Company -
Adrian LimCreative Director -
Ahmed El-Azma2D Artist -
Alastair PorterSenior Brand Manager -
Bill SmedleyEditor -
Cameron JohnsonMatte Painting -
CARLSBERG UKOther -
Charles Dockerill2D Artist -
Chloe CooperBusiness Director -
CLIFFORD FRENCHPR Agency -
Gaurav Mathur3D Artist -
Greg SpencerCreative Director -
Imogen PaiProducer -
INITIATIVEMedia Placement -
James BamfordColourist -
James JoiceManaging Director -
Jamie CravenHead of Design -
Liam NewtonVice President of Marketing -
Liam NewtonVice President of Marketing -
Lynsey WoodsDirector of Marketing -
Lynsey WoodsDirector of Marketing -
Maggie RobertsHead of Creative Services -
Matt McDougal2D Artist -
Max Di NunoAgency Producer -
Michelle HickeyAgency Producer -
Nicolai FuglsigFilm Director -
Olivia O’Neil2D Artist -
Paul MorrisHead of Sponsorship and Activation -
Paul MorrisHead of Sponsorship and Activation -
Rasmus VidebaekD.O.P -
Rupert JordanCreative Director -
Ryan NeweyChief Creative Officer -
Samuel JohnsonBrand Manager -
Tim WildProduction Company Producer -
Yelena GaufmanStrategy Partner -
Patrick Keogh3D Artist -
The MillPost Production Agency -
Creative Circle, Creative Foundation & The UK Creative Festival -
Fold7Advertising Agency -
Charlie MoretonEditor -
WorkPost Production Agency -
Kathryn MasonAccount Manager