ABOUT

CreativeByDefinition created the packaging design for the new Romanian beer brand Bucur, produced by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL. The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown, colorful gossips & stories of old town of Bucharest.