ABOUT

Brief:
For the launch of the new telco brand "One Albania", the client wanted to present the manifesto and promise of the brand in a true and genuine way to the people of Albania.

Idea:
Create a TVC that proves the commitment and capabilities of the new network by writing the brand manifesto across the sky for all Albanian people to see.
We programed 500 drones using "One" network capabilities to write out a Brand Manifesto to Albanian people across the sky, and turned the whole city of Tirana into a filming set. To create a TV commercial that would connect a brand act of epic proportions and genuine response of a whole city in a beautifully crafted story.

Execution:
Powered by "One Albania" network capabilities 500 drones were carefully programmed with one task. To write out the manifesto of the brand across the night sky of the capital city - Tirana.

Around the city we had film crews ready to film the reactions of Albanian people to the manifesto.
The sky and the whole of Tirana was a filming set, and the several thousand people around the city were unsuspectiong cast of the commercial.
As the drones went up, multiple crews around the city started filming, both the spectacle in the sky, and people around the city reacting to it.
In just 7 minutes during the drone show performance we filmed enough material to craft this amazing story based on a real brand act powered by brand technology and genuine emotions that it awakened in people.