ABOUT

Westfield and Disney challenged Creative Bears to transform the iconic Westfield London Atrium into a deeply immersive, free 'kidult' destination to launch Toy Story 5. The brief was to maximise footfall, increase dwell time, and engage Gen Z to trigger viral social sharing, We designed and built a high-impact space filled with highly postable, shared moments. As the creative and production engine, we brought this amazing story to life through smart, human-first design that delivered genuine connection.