ABOUT

Three Lane Ends Academy based in Castleford had a complete refurb and along with it, Creative 23 were tasked to give them a rebrand.

Concept
We had to come up with something new but familiar. The shield is based on where the school is situated. It's very close to River Aire and Calder and where three lane ends meet - this is symbolised within the shield.

Execution
Using a green and purple palette we had to create something modern and fresh without losing all links to the past. Our designs hit the spot and sailed through the committee sign off process!

Result
The school came together and everyone felt unified. Brand consistency had lifted the school. Parents, children's and staff felt belief and purpose in the school again.