ABOUT

In taking on creative direction project-wide, CRAVE first set out to create an identity for SG that matched the fluid and uplifting vibe of his music.

CRAVE went on to create and art direct a graphic visual for the campaign photoshoot which has served to lead the creative direction for the whole campaign, including EP artwork, singles video content, print assets and live.

DELIVERABLES: CREATIVE DIRECTION, GRAPHIC DESIGN & ARTWORK, BRAND IDENTITY, CREATION OF A BESPOKE FONT: SG SANS