For global brand Nike, keeping up and engaged with target markets is no mean feat – there’s only so far that ground-breaking TV ads and World Cup alignments can go, especially when it comes to engaging with both sexes. Between the sneaker-rocking, gym-going, apparel-donning consumer, and the globally successful Tinie Tempah to Kanye West, there is a world of very loyal Nike fans who influence their immediate sphere significantly. In this campaign, we endeavoured to engage with them. View the full case study, here.
DELIVERABLES INCLUDE: RESEARCH, CONCEPT DEVELOPMENT & EXECUTION, EXPERIENTIAL MARKETING, BRAND ALIGNMENT, GRAPHIC DESIGN