ABOUT

Brighton Boxercise, a Brighton based fitness club approached us to create their new brand from scratch. They had decided to re brand as Fit Squad and needed our help. We developed a brand identity based around a loyalty card scheme with a military theme. A club member would be rewarded with a new stripe and a T shirt after having a set amount of loyalty cards stamped, thus encouraging club loyalty.

As part of their digital branding package, we designed and built a fluid responsive Parallax scrolling website, that was built on the Wordpress Platform. We designed the website to have a visually punchy (pun intended) appearance, with large full screen images and parallax sections adding to the drama. The fluid responsive framework meant that the site worked across all devises from desk top to mobile. An integrated calendar booking system was also added to enable classes to be booked and paid for directly on the website.

In addition we designed all company stationery including a loyalty card business card, with custom stamp. exterior banners, feather flags, flyer's and apparel.