ABOUT

The Golden State Warriors have played in Oakland since 1971, but have never warn a jersey with Oakland's name on it. To commemorate the city before moving back to San Francisco in 2019 they partnered with Nike to release "The Town" jersey featuring Oakland's famous oak tree symbol.

To help launch the new uniform we created a kit to give out to Oakland locals who have had an important impact on the community and the team. Playing off of their slogan, "Strength in Numbers", we honored these important people with "Our Strength Comes From You" videos where we surprised them with the kits that included the new "The Town" jersey and other Warriors and local Oakland memorabilia.