About me

Brand Strategy / Creative Strategy / Creative Direction.

Bringing out the best in brands through creativity to galvanise people and drive success.

Brand positioning and identity, brand naming, brand development, brand experience, creative development, creative direction and conceptual copywriting.

Agency management. Business consultancy. New business.

Extensive experience across categories.

Whether it's placemaking, luxury, Fintech, fashion, football, TV & film or premium drinks;

cross-category knowledge and expertise provides a more macro view and fresh perspectives that fuel unique solutions.

Getting to big ideas that define great brands.

Craig's work

Edinburgh Gin - Filled With Wonder

DNEG

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