Craig Wood Brand Strategy Director

ABOUT

Edinburgh Gin pioneered the flavoured gin category, using natural flavours in their vibrant and varied range.
With a sea of cheap imitations and hundreds of craft competitors we defined the challenge ahead:
To stand out and stand above the competition.
We crafted a distinctive brand platform that harnesses the stimulating, sensory experience Edinburgh Gin’s range provides, whilst building on the allure of the brand’s magical home city.
Filled with Wonder is our brand platform and this was brought to life in a TVC that carries the viewer on a non-stop journey through the world of Edinburgh Gin.
From a field of flowers that seamlessly transforms into the dress of a Northern Soul dancer, to a statuesque rhubarb forest that leads to a captivating view of Edinburgh Castle. Then on to the fiery heat of a ginger 'meteor', and into a swirling serve of Edinburgh Gin on ice.

For the OOH, the team pieced together hundreds of photos to highlight the wonder that natural light casts as it passes through the embossed bottles of Edinburgh Gin.

AWARDS

The Drum Marketing Awards, Advertising Category - Highly Commended, 2020

MADEIT CREDITS

  • Edinburgh GinClient
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