ABOUT

The client is a start-up providing ‘full program’ golf travel/tour experiences, taking care of everything from flights, accommodation, transfers and transport, tee times, restaurants, bars and non-golf activities. The brand identity needed to be bold, eye-catching and contemporary, establishing them as an exciting newcomer in a crowded market.

The logo utilises the negative space in the middle of the 'O' of golf to create a golf ball sitting above a tee. This also works as a standalone device to help reinforce the brand, often used as a large background watermark. Two versions of the logo were created - 'FPGolf' and a shortened 'FPG' for use in certain applications.

With the logo designed we were then tasked with creating the website to demonstrate their offering through the use of bold design and beautiful photography of their various locations across the globe. Wordpress was used to create a dynamic, responsive site that works beautifully across desktop, tablet and mobile. 'Loops' offer the user to create their own package by compiling their own destinations. 'Loop inspirations' offer ready-made tour itineraries for those happy to leave all the organising to FPG.