ABOUT

Muk Hair Products

Promotional campaign produced for Muk Hair products. This included posters, flyers, and brochures to be placed in participating hair salons to promote their launch into the UK market.

They wanted it to be aimed at an 18-25-year-old audience. In particular, the demographic that liked to party.

My concept was to make it look like each shot of the products was set in a nightclub. Using the different colours from each one to create a lighting effect. Then placed on a black background to simulate the darkness of a club.