Due to competitive nature of the beauty industry, the company wanted an unique approach to utilizing the power of social media. Therefore the idea was to create a unique typographic design technically crafted by hand, that resembles a vintage barbershop style with a modern twist. The aim was to enhance the company’s business by creating an enticing design that intrigues customers, go viral through social media and help build upon their growing reputation as one of Scotland’s leading barbershops.
This was an exciting and rewarding challenge as it was a quick turnaround of two days for completion. The design was first sketched out and then taken forward by using various paint pens.
Design Impact Awards 2014 (finalist)