ABOUT

The brief was to re-design The Jockey Club’s tired looking staff magazine, Track Record, incorporate elements of the group’s new branding and create a more inclusive, friendly and professional looking publication. The magazine is a front-line communications tool for keeping in touch with a diverse work force, many of whom are not office-based.

As creative lead on the project, my role involved producing the initial successful client pitch for the magazine re-design, creating the magazine templates and also conducting a further template re-fresh in 2017 to incorporate further new branding. I continue to style the magazine on a contract basis.

The magazine is published bi-annually and with the success of the 2017 re-design, plans are in place to increase publication to quarterly.

Further information: The Jockey Club is the largest commercial Group in British racing, consisting of Jockey Club Racecourses, The National Stud, Racing Welfare, and Jockey Club Estates. Established in 1750, it employs more than 500 people at locations around the UK and across a diverse range of roles - from management and marketing to ground staff, estates management, race planning and stud technicians.