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Semi-famous recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group.
“The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.
This framework allowed Semi-famous to develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries.

With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.
The team produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.