ABOUT

A carefully curated store presence was developed for Craft Irish Whiskey at the globally renowned Wonder Room at Selfridges, London.

The entire shopping experience was swiftly arranged to guide visitors and consumers towards
a complete navigation, crossing a showcase area followed by an educational and accessories
dedicated area, culminating in the private tasting room for the rarest products on display.

Promoting a luxurious and elegant look, with dark lacquered surfacing and gold metallic trims, leather surfaces for product display, counters and illuminated plinths aligned with the Craft Irish Whiskey brand identity whilst creating a museum-like experience for visitors to fully discover the brand and its unique, experiential products available across the store.

Our contribution:
Space survey;
Materials selection and integration;
Store navigation;
Counters and plinths design;
Showroom design;
Tasting room design;
Store windows design;
Product Display;
Visual concepts and renderings;
Branding and art direction;
Production and quality control;
Assembly and setup;