ABOUT

The launch of a uniquely crafted bourbon brand calls for a unique box and bottle that reflects the essence of this product, a crystal-clear bourbon.
Inspired by the product itself, the bottle translates this bourbon’s main feature with a tall clear glass vessel that resembles a crystal with a recessed diamond pattern on the faceted surface, with a closure in clear acrylic also shaped as a crystal, further emphasizing the concept behind this design.
Two versions were created, for both retail and nightclubs, were different colours and finishings distinguish these versions (bottle and box).

Our contribution:
R&D and Market Studies;
Bottle development;
Packaging development;
User experience;
Label design;
3D printing & prototyping;
Brand Identity.