Crab Creative London


Reebok Sports Club, London’s most luxurious health club and gym have just unveiled their new website.

Together with Reebok Sports Club, the Crab team have worked diligently to create a digital presence for the Club that is fully responsive, and works seamlessly across multiple platforms and devices.

The Sports Club works hard to provide its clients with the best of everything – from state-of-the-art training spaces and equipment, to an elite team of fitness specialists and an unparalleled choice of fitness options in luxurious surroundings.

It was clear that they needed a website that provides their clients with the same quality of experience online as they have come to expect from their offline experience at the club itself.

Restructured site architecture and a streamlined menu system ensure the visitor navigates easily around the site, which has been packed with fresh and informative content. Whilst regularly updated club news featured at the foot of every page ensures users are kept up-to-date with the latest club happenings and promotions.

Search engine optimisation and pay per click were both also significant considerations when mapping the site architecture. It was essential that the site achieved excellent organic and paid search engine results to ensure prominence and visibility in a competitive market place.

Ultimately, combining a sound understanding of the business requirements of the Reebok Sports Club and the expectations of a discerning user with meticulous attention to detail has delivered an online experience worthy of a luxury health club.

Diane Kay from Reebok Sports Club said "as part of our selection process we met with seven other agencies and Crab were the only one who gave us the confidence that they really understood our business.

Working with the Crab team has been a delight, having experts in every area has meant we could consolidate our agencies. They have a complete understanding of our businesses and how they all interact. Nothing is ever too much for the team, they always have a solution!

The new site is exactly what we were looking for. It’s slick, clean and easy to navigate. Our most visited page is the timetable and this has been vastly improved, adding our events to the class schedule was a brilliant move that has increased visibility to these events by over 100%."


Reebok Sports Club Website Design



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