ABOUT

The Olympics in London. A once in a lifetime event, The Crab team were keen to get involved. Fortunately we were asked by Nature Valley to pitch. The Nature Valley Team were looking for a digital partner to enhance their sponsorship of the Olympics online and add reach to their roadshow activity, which followed the Olympic Torch Relay across the UK.

Rather than respond to the brief with several tactical led activities. The team at Crab developed an entire digital strategy.