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The Social Team at Crab are firm believers that any socially driven campaign has to take full advantage of all channels and engage users both online and offline. That’s why we were especially excited to get involved in a truly integrated campaign with Alpro at the start of the year.

Alpro launched the Deskfest competition to encourage its target audience to make simple, plant-based swaps and create healthy, creative and inspiring desk based breakfasts to be shared on Twitter and featured on a micro site, created by Crab. The #deskfest campaign was heavily focused on Twitter and presented the perfect opportunity to take advantage of the Twitter Ads platform to make sure the competition had the right boost to cut above the rest of the noise. We’ve had a great time working with Twitter, helping to develop their platform just as much as they have helped us make Deskfest the resounding success that it was.

Here’s our case study for the sponsored tweet work that we undertook during Deskfest.

Challenge
Support an integrated marketing campaign and drive entries to an online competition gallery.

Solution
Promoted tweets in timeline advertising the competition and #deskfest during key breakfast hours, supplementing on the ground sampling, media relations and digital advertising.

Results
Over 1,500 user created entries to an online gallery
8M users reached
94,600 engagements
200% increase in Twitter following