ABOUT

The Italian luxury sneakers brand Golden Goose was looking to produce their photo and film commercial in Italy. They wanted to work with a great director from Los Angeles, who recommended that the brand get in touch with Courage Production in Milan for the organization of the production. It was challenging as we aimed to reproduce an iconic US-inspired vintage look, while still being in Italy, thanks to the right location research and actors who flew from the UK. The shoot was filmed in 16mm over just one long day. It was incredibly fun, and the piece that came out of it is still one of the best we have created since opening Courage Production nearly 10 years ago.