Cosmo Jameson Creative Director

ABOUT

ATworld, powered by Berlin-based Aroundtown, is built around a simple but powerful idea: the fourth space. The space between home, work, and leisure, where modern life actually happens. ATworld is building Europe’s most flexible workspace network - with 350+ cafés, hotel lobbies, lounges, and coworking spaces where members can plug in and get things done. From Berlin Mitte to Madrid, making workdays smoother, smarter, and more human. It’s about movement, connection, and the freedom to work anywhere, anytime. Different membership levels give members instant access to touchdown and workspaces, services and experiences across key European cities — all in one app.

The branding challenge? To capture that energy. A productive world in motion, connected through design, technology, and purpose. The result is a bright and optimistic identity system for the fourth space, operating with distinctiveness — anytime, anywhere.

Working closely with Aroundtown’s internal team, we developed a design system to deliver this energy, starting with the laptop icon, symbolising the future of Work — your way, anytime, anywhere.

The brand needed a scalable and flexible communication tool to communicate in a signature way across varying touchpoints and locations. Enter, the language of work — a house illustration style reimagined through optimism.

MADEIT CREDITS

  • AroundtownClient
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