ABOUT

Successfully upselling New Zealand Netball against other pitches, I lead the creative team on this project as Producer, Director & Copywriter. However as I was passionate about this project I also collaborated with the Post Production team as the 2nd Offline Editor on this project. Stepping up from my standard workload (Producing: timelines, contracts, filming regulations etc) I also managed the limitations the Production had when working with professional sports stars with restricted availabilities and other requirements to ensure we filmed everything we needed.

A key lesson I learnt from Producing & Directing this Project was how to leverage limitations when negotiating with external contacts. For example, getting a location for a great price by exciting the manager over filming with the Silver Ferns at their property. I used our restricted time as an explanation to why we should get preferential treatment and access to areas we usually couldn’t (as we were not there for a long time). I then negotiated the price down as we never stayed in one location on the property for an extended time (upselling how we have minimal impact on the properties guests and staff).