ABOUT

Digital content created to support ASB Banks 2017 Campaign to promote their new App launch. Throughout this project I worked as the Producer, Director & Copywriter, meeting with the client and working with their marketing team as well as the creative team to develop the key concept. After writing & shortlisting out the video I worked both as the Director and Producer to ensure the original concept was met, to standard, in the correct formats within budget and delivered before our agreed timeline deadline.

A key lesson I learnt from Producing this content was how to negotiate with Councils in order to achieve the best price & longest time on locations.